It was, on the face of it, an outlandish pitch. Sagan’s words, which described a picture of Earth captured from the far reaches of space in 1990 by NASA’s Voyager 1, have come to symbolize the fragility of our planet, a rallying cry for environmentalists. Jeep’s gas-burning SUVs don’t project an image that Druyan wanted linked with her late husband, the famous astronomer and science writer.”My first question was, ‘Is this for an internal combustion engine?’ And he said yes. And I said, ‘Please come back when you have an electric vehicle,’ ” Druyan told Ad Age last week.
Francois, known for never taking no for an answer, did not give up on the idea. And when the automaker finally greenlighted plans to electrify Jeep’s lineup, he got Druyan back on the phone.