With supercar buyers getting younger by the second they may as well be on a different planet
The world of supercars, and their owners, may as well be a different planet. Mike Flewitt, chief executive of McLaren, was speaking this week about the challenge of keeping his international high-octane customers satisfied.
The profile of supercar buyers is now much younger — very rich and from China or the Middle East, rather than the wealthy Americans and Europeans of old.
Mr Flewitt said that although McLaren may be a top name in F1, there was a big job to do in getting its road cars on the shopping list of such buyers.
McLaren 650S coupe: The company will bring out a new product every year
The former production boss at Ford explained: ‘I was in Shanghai for the recent Grand Prix and hosted a dinner for McLaren customers who were mostly aged between 25 and 27.
‘We need to appeal to those sort of customers and show them to why they should choose our cars rather than Ferrari, Lamborghini or Porsche.’
The company will bring out a new product every year, increasing production from around 1,600 last year — of which the latest is the £200,000 650S coupe (pictured) — to a target of 4,000.
Volkswagen’s Golf was named car of the year in a consumer motoring poll.
Europe’s best-selling car also took Honest John’s top honours for best small family car.
Dan Harrison, editor of website honestJohn.co.uk, said: ‘Winning both awards shows the enduring popularity of the Volkswagen Golf.
‘It sets the quality benchmark in its class and is a great all-round hatchback with the usual build quality and refinement.’
British motorists also showed a soft spot for VW’s Czech partner Skoda, which won both best large family car with its Octavia and best crossover with its Yeti.
Ford came away with three gongs as the Mondeo was named ‘most highly rated’ car, the C-Max was named best multi-purpose vehicle and the Ford Transit Custom the best van.
The Dacia Sandero, the cheapest new car available to buy in the UK, is best small hatchback.
The awards were decided by conducting a poll of the site’s 1.6 million users.
A top-secret Aston Martin, believed to have been be the inspiration for the car driven in the films by fictional spy James Bond, is to be auctioned.
Licensed to thrill: The original Bond car, an Aston Martin DB2/4
The Aston Martin DB 2/4 (pictured below), made in 1955, could fetch as much as £250,000 when it comes under the hammer at a Coys auction at Blenheim Palace, Oxon, on July 12.
The car was off the road collecting dust and rust for many years until a father-and-son team bought and restored it. Its links with M15 and Ian Fleming subsequently came to light.
A later DB5, complete with gadgets, appeared in the 1964 Bond film Goldfinger and it is thought that this car was modelled on the DB 2/4 now up for sale.